Greece needs to be re-branded. OK, so we need a new logo, don’t we? Nope. No way. Nation branding is about prompting other people’s perceptions about a country to change, not through sleek advertising, but through policy-making. In short: it’s about tackling the issues, not about making claims. Here are two examples on how to tackle [...]

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Greek branding expert Peter Economides has made himself a name lately coinciding with Greece’s image troubles. He made a brilliant speech last autumn in Athens, and I’m happy now to read that he has said that changing Greece’s name to Hellas, as a Greek-German MEP suggested last week, would be ‘ridiculous’. In this interview with [...]

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It was easy to guess that the Greek-German MEP Jorgos Chatzimarkakis’ suggestion to change Greece’s name to ‘Hellas’ (for a much earlier and much more serious elaboration about this question, see Naming Brand Greece) would prompt caustic reactions in Greece. Antenna, one of Greece’s private nationwide TV channels, has reacted to Chatzimarkakis’ proposal by providing some [...]

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No doubt, Greece is undergoing one of the most dramatic declines reputation that any country has ever experienced. Whether deservedly or not, the fact remains that Greece is suffering a horrific damage to its image and international standing. With such an image crisis, it’s no strange that some voices are rising with concerns regarding Greece’s image. [...]

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The Hellenic Management Association, also known as EEDE, recently celebrated the 11th International Aristoteli Conference in Thessaloniki. One of the congress’ main topics was ‘Re-Branding Greece’. Here are three of the keynote speakers: Andreas Andreadis: Dinos Adrianopoulos: Martin Knapp:

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Great speech by branding guru Peter Economides:

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The 2009-updated version of the Nation Brands Index hit the news this week, but unfortunately Greece is not counted in the 50 countries considered. It’s a real pity, because it would be very interesting to look at how Greece’s national image has changed over the December 2008 riots and the summer wildfires – two news [...]

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The people at the Greek International Communication Policy Forum, which last week published an interesting interview with country branding expert Keith Dinnie, are doing a great job and this week they have interviewed another reputated country brands expert, Nicolas Papadopoulos, the Greek-Canadian professor of Marketing and International Business at Carleton University in Ottawa, Canada. The [...]

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The Greek International Communication Policy Forum has interviewed nation branding expert Keith Dinnie on occasion of his visit to Athens, where he was to deliver a keynote presentation called “Nation branding and country image: Opportunities and limitations of a media-centric approach” at the Athens Institute for Education and Research. You are the editor of “Nation [...]

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Here are Greece’s new tourism print ads for the 2009 campaign (via Daily Frappé): Thanks to Daily Frappé for sharing them!

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