The Hellenic Management Association, also known as EEDE, recently celebrated the 11th International Aristoteli Conference in Thessaloniki. One of the congress’ main topics was ‘Re-Branding Greece’. Here are three of the keynote speakers: Andreas Andreadis: Dinos Adrianopoulos: Martin Knapp:

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Great speech by branding guru Peter Economides:

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The 2009-updated version of the Nation Brands Index hit the news this week, but unfortunately Greece is not counted in the 50 countries considered. It’s a real pity, because it would be very interesting to look at how Greece’s national image has changed over the December 2008 riots and the summer wildfires – two news [...]

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The people at the Greek International Communication Policy Forum, which last week published an interesting interview with country branding expert Keith Dinnie, are doing a great job and this week they have interviewed another reputated country brands expert, Nicolas Papadopoulos, the Greek-Canadian professor of Marketing and International Business at Carleton University in Ottawa, Canada. The [...]

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The Greek International Communication Policy Forum has interviewed nation branding expert Keith Dinnie on occasion of his visit to Athens, where he was to deliver a keynote presentation called “Nation branding and country image: Opportunities and limitations of a media-centric approach” at the Athens Institute for Education and Research. You are the editor of “Nation [...]

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Here are Greece’s new tourism print ads for the 2009 campaign (via Daily Frappé): Thanks to Daily Frappé for sharing them!

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The results of the Country Brands Index 2008, the report tailored by FutureBrand about the power of country brands, has brought somewhat disappointing results for Brand Greece. While in 2006 Greece was considered the 5th country brand and in 2007 Greece was considered the 9th most powerful country brand, in 2008 the country’s rankings have [...]

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Nation branding expert Savas Hadji Kyriacou has written an article about Brand Korea at a Korean newspaper. The relevant part to Greece’s brand is these paragraphs, in which he exposes ideas I also agree with: Greece is a truly blessed country. With over 2,000 sun-drenched islands, a rich culture and history, world-famous philosophers, and the [...]

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A MA student in Public Communication and Public Relations at the University of Westminster got in touch with me to ask whether I could answer some questions. The questions are all related to destination branding, which is only a part of a national branding effort (the touristic side of the nation branding polyhedron), but i [...]

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At Athens News a good article has been published by John Psaropoulos about Greeces image in the world: The beating to death of an Australian tourist on Mykonos has woken Greeks up to the question of how the rest of the world perceives this country. It is a periodic awakening, usually following senseless deaths of [...]

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