According to a new series of reports issued by EastWest Communications, Greece has the 26th best nation brand in the world. The report is based upon the tone of the mention every UNO country gets every time in leading world media. With algorithms, EastWest can analyze whether the mention’s tone is positive or negative. According [...]

[Read more →]

It’s overtly unjust for Greece’s image but it’s only Greece’s fault (and not the world’s fault): not only Greece is coming short of stories for the world media, but the minor number of news which attain some presence are mostly freak or tragic – either monks with black flags blocked in their monasteries and people [...]

[Read more →]

In an earlier post I made an amateur anatomy on Greece’s tourism ads 2008. Now the GNTO has published in its website a larger gallery containing over 10 press-ready ads. Despite standing on what I wrote in that post, I can see a better work now on these ads, not quite because of graphical appeal [...]

[Read more →]

The GNTO, Greece’s National Tourist Board, has posted in its website the spots that will be aired on TV and other media -rich platforms. They intend to convey Greece’s “the true experience”, but in my eyes all of them fail to communicate it convincingly enough.You can watch them and make your own opinion by visiting [...]

[Read more →]

Yes, you see it. Greece has commited it again. The same crime. Just a few months after having done it on another mag. Greece’s FDI committe has purchased again pages and pages in Business Week to waste them with useless advertising. Greek-style advertising, you know, which is something like Stone Age self-promotion. In the ad [...]

[Read more →]

Some days ago Greece’s Tourism Development Minister Aris Spiliotopoulos introduced Greece’s tourist campaign abroad for the year 200 – just wanted to share my thoughts out-of-head: 1. As always in Greece’s advertising efforts, the GNTO has changed again the slogan – this year is “Greece – the true experience”. Changing the slogan every year is [...]

[Read more →]

Think of Borat and Kazakhstan. Movies have a huge impact on how the world sees the nations. If Hollywood chooses one country in a shadowed light, rest assure that country’s image will be harmed. The opposite is also true. Countries can use the power of cinemascope to portray themselves, to show their beauties, way of [...]

[Read more →]

According to data released today by FutureBrand’s panel Country Brand Index 2007, Greece is the 9th most powerful country brand. While this is an impressive position, the fact is that Greece has lost appeal. In last year’s survey, as I mentioned in this previous post about Greece’s 2006 country brand ranking, Greece ranked 5th. As [...]

[Read more →]

As you may have noticed I have entirely re-designed the website, which had grown old. The new look sports serif, greater fonts (more suitable for larger displays) and better contrast for better readability.This is not just a facelift but also a major step forward concerning features. new and simplified navigation bar, a brand new blog [...]

[Read more →]

As regular observers of the Anholt Nation Brands Index know, they usually include a ‘guest country’ in each quarterly survey. Finally my dream has come true and Greece appears as guest nation at the Q2 2007 NBI. This is the article from the Anholt Nation Brands Index – Q2 Report, 2007 – Special Report 6. [...]

[Read more →]