The results of the Country Brands Index 2008, the report tailored by FutureBrand about the power of country brands, has brought somewhat disappointing results for Brand Greece. While in 2006 Greece was considered the 5th country brand and in 2007 Greece was considered the 9th most powerful country brand, in 2008 the country’s rankings have [...]

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Nation branding expert Savas Hadji Kyriacou has written an article about Brand Korea at a Korean newspaper. The relevant part to Greece’s brand is these paragraphs, in which he exposes ideas I also agree with: Greece is a truly blessed country. With over 2,000 sun-drenched islands, a rich culture and history, world-famous philosophers, and the [...]

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A MA student in Public Communication and Public Relations at the University of Westminster got in touch with me to ask whether I could answer some questions. The questions are all related to destination branding, which is only a part of a national branding effort (the touristic side of the nation branding polyhedron), but i [...]

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At Athens News a good article has been published by John Psaropoulos about Greeces image in the world: The beating to death of an Australian tourist on Mykonos has woken Greeks up to the question of how the rest of the world perceives this country. It is a periodic awakening, usually following senseless deaths of [...]

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According to a new series of reports issued by EastWest Communications, Greece has the 26th best nation brand in the world. The report is based upon the tone of the mention every UNO country gets every time in leading world media. With algorithms, EastWest can analyze whether the mention’s tone is positive or negative. According [...]

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It’s overtly unjust for Greece’s image but it’s only Greece’s fault (and not the world’s fault): not only Greece is coming short of stories for the world media, but the minor number of news which attain some presence are mostly freak or tragic – either monks with black flags blocked in their monasteries and people [...]

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In an earlier post I made an amateur anatomy on Greece’s tourism ads 2008. Now the GNTO has published in its website a larger gallery containing over 10 press-ready ads. Despite standing on what I wrote in that post, I can see a better work now on these ads, not quite because of graphical appeal [...]

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The GNTO, Greece’s National Tourist Board, has posted in its website the spots that will be aired on TV and other media -rich platforms. They intend to convey Greece’s “the true experience”, but in my eyes all of them fail to communicate it convincingly enough.You can watch them and make your own opinion by visiting [...]

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Yes, you see it. Greece has commited it again. The same crime. Just a few months after having done it on another mag. Greece’s FDI committe has purchased again pages and pages in Business Week to waste them with useless advertising. Greek-style advertising, you know, which is something like Stone Age self-promotion. In the ad [...]

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Some days ago Greece’s Tourism Development Minister Aris Spiliotopoulos introduced Greece’s tourist campaign abroad for the year 200 – just wanted to share my thoughts out-of-head: 1. As always in Greece’s advertising efforts, the GNTO has changed again the slogan – this year is “Greece – the true experience”. Changing the slogan every year is [...]

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