Think of Borat and Kazakhstan. Movies have a huge impact on how the world sees the nations. If Hollywood chooses one country in a shadowed light, rest assure that country’s image will be harmed. The opposite is also true. Countries can use the power of cinemascope to portray themselves, to show their beauties, way of [...]

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According to data released today by FutureBrand’s panel Country Brand Index 2007, Greece is the 9th most powerful country brand. While this is an impressive position, the fact is that Greece has lost appeal. In last year’s survey, as I mentioned in this previous post about Greece’s 2006 country brand ranking, Greece ranked 5th. As [...]

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As you may have noticed I have entirely re-designed the website, which had grown old. The new look sports serif, greater fonts (more suitable for larger displays) and better contrast for better readability.This is not just a facelift but also a major step forward concerning features. new and simplified navigation bar, a brand new blog [...]

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As regular observers of the Anholt Nation Brands Index know, they usually include a ‘guest country’ in each quarterly survey. Finally my dream has come true and Greece appears as guest nation at the Q2 2007 NBI. This is the article from the Anholt Nation Brands Index – Q2 Report, 2007 – Special Report 6. [...]

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Panos Livadas has published at the Greek Secretariat General of Communication a very interesting article that seems to illustrate that interest in national branding is rising among the Greek state officials: Given that images trigger perceptions and perceptions help shape decisions, states place great emphasis on building and projecting attractive images of themselves. Especially in [...]

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Greece ranked 5th for overall country branding according to the second annual Country Brand Index 2006 (CBI). The Index was released in London at the World Trade Market, an annual exhibition held for the global travel trade. This is the official release text: The CBI identifies countries as “brands” and emerging global travel trends in [...]

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I am proud to say that Malaysia’s most famous branding magazine, BranDNA, has published one of my articles, “The Need of Branding Greece” in its last issue. It’s a real pride that they asked me to publish it considering the importance of the magazine in the Marketing and Branding fields in Malaysia, and the fact [...]

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Greece is a “safe destination”, a “modern European Country” that organised “technically excellent” Olympic Games with a “human dimension”. This is the new “Greek identity” that emerges after the successful hosting of the Games, as perceived by citizens in five major countries (USA, UK, Spain, Germany, France) and reflected in the results of a large [...]

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According to Josh McCall’s article publihed on PR Week, Greece’s brand has gained a lot from her Olympic dialogue with the rest of the world: Something amazing happened on August 13, when, at the opening ceremonies of the 2004 Olympics, Athens 2004 president Gianna Angelopoulos-Daskalaki welcomed the world to the Greek capital, declaring to a [...]

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The The Future Foundation had released an article on Greece which finally has been published by The Independent on May 23rd, 2004: Greece is on the warm side, no question. You can get there in about two hours, there are lots of packages and it’s not wildly expensive. And this year they’re doing the Olympics, [...]

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