Branding Greece – Positioning Greece in the international marketplace page image 3

Featured Articles

  • The Core Problem of the Greek brand »
  • July 19, 2005 – There are many reasons why countries embark in branding projects. Some feel that they pass unnoticed in the international context and want to raise…

  • The Greek brand in the historical context »
  • May 23, 2005 – Nation branding is not really a modern invention. In fact, it is quite old, if we take into account its earliest stages. The multiple inventions of the eighteenth…

  • Brand New Hellas »
  • Mar 16, 2005 – Greece is changing. A volley of features in Newsweek, Time magazine and the Washington Post as well as in many European and American journals have…

  • Which way, Greek brand? »
  • Feb 13, 2005 – Greece is a little country, and when a country is small in size, it is likely to be limited in its branding prospects. Since small countries’ voice is weaker…

  • Naming brand Greece »
  • Nov 30, 2004 – Before we can give birth to a brand for Greece, we must adress the first issue, that of name. We must define the name under which we will introduce…

  • The need of branding Greece »
  • Jun 11, 2004 – Do we need to brand Greece? Yes, we do. In today’s globalized world where national identity loses step, a country willing to compete must have a brand…