As expected, the sovereign debt crisis have become a perceived problem for Greece’s image.
This year’s Country Brand Index confirms that the fact that Greece has been at the center of much of this year’s economic news out of Europe has been for worse.
The nation has fallen five places in the index this year, to twenty-seven overall. While Awareness, Preference and Consideration remain strong, perceptions around the country’s quality of life and economic climate have weakened considerably. Investment Climate is down 19 ranks, Regulatory down 23, and Skilled Workforce down 11 —undoubtedly a result of the highly publicized protests surrounding the nations’ economic downturn and mass unemployment.
That said, Greece is still considered a strong destination for Tourism and Heritage and Culture, with only Value for Money suffering a significant decline within those dimensions.