Branding Greece – Positioning Greece in the international marketplace archive image 4

“Mamma Mia” will brand Greece more than ads

November 30th, 2007 · No Comments

Think of Borat and Kazakhstan. Movies have a huge impact on how the world sees the nations. If Hollywood chooses one country in a shadowed light, rest assure that country’s image will be harmed. The opposite is also true. Countries can use the power of cinemascope to portray themselves, to show their beauties, way of [...]

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