The people at the Greek International Communication Policy Forum, which last week published an interesting interview with country branding expert Keith Dinnie, are doing a great job and this week they have interviewed another reputated country brands expert, Nicolas Papadopoulos, the Greek-Canadian professor of Marketing and International Business at Carleton University in Ottawa, Canada. The [...]

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According to a new series of reports issued by EastWest Communications, Greece has the 26th best nation brand in the world. The report is based upon the tone of the mention every UNO country gets every time in leading world media. With algorithms, EastWest can analyze whether the mention’s tone is positive or negative. According [...]

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According to data released today by FutureBrand’s panel Country Brand Index 2007, Greece is the 9th most powerful country brand. While this is an impressive position, the fact is that Greece has lost appeal. In last year’s survey, as I mentioned in this previous post about Greece’s 2006 country brand ranking, Greece ranked 5th. As [...]

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As regular observers of the Anholt Nation Brands Index know, they usually include a ‘guest country’ in each quarterly survey. Finally my dream has come true and Greece appears as guest nation at the Q2 2007 NBI. This is the article from the Anholt Nation Brands Index – Q2 Report, 2007 – Special Report 6. [...]

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Panos Livadas has published at the Greek Secretariat General of Communication a very interesting article that seems to illustrate that interest in national branding is rising among the Greek state officials: Given that images trigger perceptions and perceptions help shape decisions, states place great emphasis on building and projecting attractive images of themselves. Especially in [...]

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Greece ranked 5th for overall country branding according to the second annual Country Brand Index 2006 (CBI). The Index was released in London at the World Trade Market, an annual exhibition held for the global travel trade. This is the official release text: The CBI identifies countries as “brands” and emerging global travel trends in [...]

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Greece is a “safe destination”, a “modern European Country” that organised “technically excellent” Olympic Games with a “human dimension”. This is the new “Greek identity” that emerges after the successful hosting of the Games, as perceived by citizens in five major countries (USA, UK, Spain, Germany, France) and reflected in the results of a large [...]

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According to Josh McCall’s article publihed on PR Week, Greece’s brand has gained a lot from her Olympic dialogue with the rest of the world: Something amazing happened on August 13, when, at the opening ceremonies of the 2004 Olympics, Athens 2004 president Gianna Angelopoulos-Daskalaki welcomed the world to the Greek capital, declaring to a [...]

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Andrew Apostolou has contributed a very interesting article on how Greece is increasingly caring for the image it has overseas: For the first time in its modern history, Greece has embarked on a systematic effort to understand how the country is viewed abroad.The results are not pretty. Now the government is planning to spend $4 [...]

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The Greek magazine Odyssey features an article on Greece’s brand image titled “Culture, the 2004 Olympic Games and Greece’s brand image”: As 2004 approaches, Greeks are preparing for a once-in-a-lifetime opportunity to showcase their culture and country to the world. The image projected during the Olympic Games will stay with the world for decades. But [...]

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