The results of the Country Brands Index 2008, the report tailored by FutureBrand about the power of country brands, has brought somewhat disappointing results for Brand Greece. While in 2006 Greece was considered the 5th country brand and in 2007 Greece was considered the 9th most powerful country brand, in 2008 the country’s rankings have [...]

[Read more →]

A MA student in Public Communication and Public Relations at the University of Westminster got in touch with me to ask whether I could answer some questions. The questions are all related to destination branding, which is only a part of a national branding effort (the touristic side of the nation branding polyhedron), but i [...]

[Read more →]