The people at the Greek International Communication Policy Forum, which last week published an interesting interview with country branding expert Keith Dinnie, are doing a great job and this week they have interviewed another reputated country brands expert, Nicolas Papadopoulos, the Greek-Canadian professor of Marketing and International Business at Carleton University in Ottawa, Canada. The [...]

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The results of the Country Brands Index 2008, the report tailored by FutureBrand about the power of country brands, has brought somewhat disappointing results for Brand Greece. While in 2006 Greece was considered the 5th country brand and in 2007 Greece was considered the 9th most powerful country brand, in 2008 the country’s rankings have [...]

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A MA student in Public Communication and Public Relations at the University of Westminster got in touch with me to ask whether I could answer some questions. The questions are all related to destination branding, which is only a part of a national branding effort (the touristic side of the nation branding polyhedron), but i [...]

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At Athens News a good article has been published by John Psaropoulos about Greeces image in the world: The beating to death of an Australian tourist on Mykonos has woken Greeks up to the question of how the rest of the world perceives this country. It is a periodic awakening, usually following senseless deaths of [...]

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According to a new series of reports issued by EastWest Communications, Greece has the 26th best nation brand in the world. The report is based upon the tone of the mention every UNO country gets every time in leading world media. With algorithms, EastWest can analyze whether the mention’s tone is positive or negative. According [...]

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The GNTO, Greece’s National Tourist Board, has posted in its website the spots that will be aired on TV and other media -rich platforms. They intend to convey Greece’s “the true experience”, but in my eyes all of them fail to communicate it convincingly enough.You can watch them and make your own opinion by visiting [...]

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According to data released today by FutureBrand’s panel Country Brand Index 2007, Greece is the 9th most powerful country brand. While this is an impressive position, the fact is that Greece has lost appeal. In last year’s survey, as I mentioned in this previous post about Greece’s 2006 country brand ranking, Greece ranked 5th. As [...]

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As regular observers of the Anholt Nation Brands Index know, they usually include a ‘guest country’ in each quarterly survey. Finally my dream has come true and Greece appears as guest nation at the Q2 2007 NBI. This is the article from the Anholt Nation Brands Index – Q2 Report, 2007 – Special Report 6. [...]

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Panos Livadas has published at the Greek Secretariat General of Communication a very interesting article that seems to illustrate that interest in national branding is rising among the Greek state officials: Given that images trigger perceptions and perceptions help shape decisions, states place great emphasis on building and projecting attractive images of themselves. Especially in [...]

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Greece ranked 5th for overall country branding according to the second annual Country Brand Index 2006 (CBI). The Index was released in London at the World Trade Market, an annual exhibition held for the global travel trade. This is the official release text: The CBI identifies countries as “brands” and emerging global travel trends in [...]

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