Greece is a “safe destination”, a “modern European Country” that organised “technically excellent” Olympic Games with a “human dimension”. This is the new “Greek identity” that emerges after the successful hosting of the Games, as perceived by citizens in five major countries (USA, UK, Spain, Germany, France) and reflected in the results of a large [...]

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According to Josh McCall’s article publihed on PR Week, Greece’s brand has gained a lot from her Olympic dialogue with the rest of the world: Something amazing happened on August 13, when, at the opening ceremonies of the 2004 Olympics, Athens 2004 president Gianna Angelopoulos-Daskalaki welcomed the world to the Greek capital, declaring to a [...]

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The The Future Foundation had released an article on Greece which finally has been published by The Independent on May 23rd, 2004: Greece is on the warm side, no question. You can get there in about two hours, there are lots of packages and it’s not wildly expensive. And this year they’re doing the Olympics, [...]

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Andrew Apostolou has contributed a very interesting article on how Greece is increasingly caring for the image it has overseas: For the first time in its modern history, Greece has embarked on a systematic effort to understand how the country is viewed abroad.The results are not pretty. Now the government is planning to spend $4 [...]

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The Greek magazine Odyssey features an article on Greece’s brand image titled “Culture, the 2004 Olympic Games and Greece’s brand image”: As 2004 approaches, Greeks are preparing for a once-in-a-lifetime opportunity to showcase their culture and country to the world. The image projected during the Olympic Games will stay with the world for decades. But [...]

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