Branding Greece – Positioning Greece in the international marketplace archive image 4

Whitewash Greece’s image abroad

June 30th, 2004 · No Comments

Andrew Apostolou has contributed a very interesting article on how Greece is increasingly caring for the image it has overseas: For the first time in its modern history, Greece has embarked on a systematic effort to understand how the country is viewed abroad.The results are not pretty. Now the government is planning to spend $4 [...]

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