Branding Greece - Positioning Greece in the international marketplace » report http://brandinggreece.com Positioning Greece in the international marketplace Sat, 14 Apr 2012 22:34:18 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Greece at the Country Brands Index 2008 http://brandinggreece.com/greece-country-brands-index-2008/ http://brandinggreece.com/greece-country-brands-index-2008/#comments Sun, 09 Nov 2008 19:53:40 +0000 admin http://www.brandinggreece.com/?p=59 The results of the Country Brands Index 2008, the report tailored by FutureBrand about the power of country brands, has brought somewhat disappointing results for Brand Greece. While in 2006 Greece was considered the 5th country brand and in 2007 Greece was considered the 9th most powerful country brand, in 2008 the country’s rankings have declined. But, to be fair, it is also just to say that in the Country Brand Index 2008, the country brands are measured in a very different way, thus leading to very different results.

In fact, now the measurements count many factors besides the tourism and travel dimensions, which were the factors traditionally considered by FutureBrands’s Country Brand Index. Obviously, the inclusion of factors away from the traditional Greek strengths of travel, tourism, culture and history makes the country inevitably rank pretty worse.

Greece only appears twice in the top-ten ranks, in the Art & Culture and History categories, which remain Greece’s country brand stronghold:

More information on the Country Brands Index 2008

]]> http://brandinggreece.com/greece-country-brands-index-2008/feed/ 0 New report says Greece has 26th best nation brand http://brandinggreece.com/greece-26best-nation-brand/ http://brandinggreece.com/greece-26best-nation-brand/#comments Sun, 10 Aug 2008 17:26:42 +0000 admin http://www.brandinggreece.com/?p=41 According to a new series of reports issued by EastWest Communications, Greece has the 26th best nation brand in the world.

The report is based upon the tone of the mention every UNO country gets every time in leading world media. With algorithms, EastWest can analyze whether the mention’s tone is positive or negative. According to EastWest, the algorithm not only uses a vast lexicon comprising 16,000 words and phrases, but also analyzes grammatical connections, not just word proximity. I’ve done a bit larger mention of this new report on my website on Nation Branding.

Here are the top-27 results for Q2 2008:

Nation Branding results

Not a bad place for Greece, considering that 192 countries were analyzed, but I guess there’s room for improvement.

]]> http://brandinggreece.com/greece-26best-nation-brand/feed/ 0