Re-branding Greece – Speech by Peter Economides

Greece is undergoing a massive, inusital and devastating blow on its image. Not that the country ever enjoyed a great reputation for its business climate, its economic performance or international standing, but Greece’s image has been severely wounded.

Greeks are well aware that their country’s image needs to be improved, and in this context this great speech by branding guru Peter Economides is pretty relevant:

5 thoughts on “Re-branding Greece – Speech by Peter Economides

  1. It’s hard not to be moved, and swayed. But what exactly is the vision? Our 200th anniversary is coming up in 2021 – is it time for another “revolution?”

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